Some thoughts about Globalization from Herb Nestler:

Globalization is a fact of business life
Growing up, I learned that the world was shrinking. My parents -- both born in Europe -- needed 5 days to cross the Atlantic by ship, but it takes only a matter of hours for me by airplane. Then at school I studied about Marshall McLuhan and first heard the term global village. (If you are a McLuhan buff, click his name for a taste of McLuhanisms.)

Today distance is rapidly losing its meaning. With fax, email and satellites our most important business tool -- information -- travels around the globe nearly instantaneously. For some people globalization represents an opportunity; for others a threat. Our communications consulting company addresses the practical aspects of adjusting to the new business environment. Our services include training, consulting, translation and strategic international market research.

In his 1982 best-selling book Megatrends, John Naisbitt made it clear that "business as usual" was bound to fail. One of the trends of the future we are living today is a move from forced technology to high-tech/high-touch, products and services customized to the needs of the customer. The Information Revolution is allowing us to harness the technology of the Industrial Revolution to again produce custom products and services that formerly existed in the pre-Industrial Revolution day, but now with the speed and economy of an intelligent man-machine interface on a global scale.

Graf & Nestler has positioned itself in Europe with a strategic alliance with Bob Moomey Communications based in the US for exactly that kind of business environment and therefore provides a variety of custom solutions for the needs of our clients. The work Graf & Nestler does can be summed up, however, in the words of our slogan Bridging the Communication Gap. This gap is caused by different languages, different cultures and different experiences. Rather than allowing these to become a burden, we help our clients to harness the power of this diversity for their benefit.


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