Some thoughts about Globalization
from Herb Nestler:
Globalization is a fact of business life
Growing up, I learned that the world was shrinking.
My parents -- both born in Europe -- needed 5 days to
cross the Atlantic by ship, but it takes only a matter
of hours for me by airplane. Then at school I studied
McLuhan and first heard the term global village.
(If you are a McLuhan buff, click his name for a taste
Today distance is rapidly losing its meaning. With
fax, email and satellites our most important business
tool -- information -- travels around the globe nearly
instantaneously. For some people globalization represents
an opportunity; for others a threat. Our communications
consulting company addresses the practical aspects of
adjusting to the new business environment. Our services
include training, consulting, translation and strategic
international market research.
In his 1982 best-selling book Megatrends, John
Naisbitt made it clear that "business as usual"
was bound to fail. One of the trends of the future we
are living today is a move from forced technology to
high-tech/high-touch, products and services customized
to the needs of the customer. The Information Revolution
is allowing us to harness the technology of the Industrial
Revolution to again produce custom products and services
that formerly existed in the pre-Industrial Revolution
day, but now with the speed and economy of an intelligent
man-machine interface on a global scale.
Graf & Nestler has positioned itself in Europe
with a strategic alliance with Bob Moomey Communications
based in the US for exactly that kind of business environment
and therefore provides a variety of custom solutions
for the needs of our clients. The work Graf & Nestler
does can be summed up, however, in the words of our
slogan Bridging the Communication Gap. This gap is caused
by different languages, different cultures and different
experiences. Rather than allowing these to become a
burden, we help our clients to harness the power of
this diversity for their benefit.