Trade Fair Selling Skills

The trade fair is an important marketplace for global selling, but working at a trade fair stand requires special selling skills. This program is designed to be held at the site of a trade fair, usually on the final set-up day.


  • How the trade fair environment is
    changing and we must change with it
  • Separating prospects from window-shoppers
  • The vital importance of good body language
  • Engaging and greeting the customer
  • Effectively interviewing the customer
  • Using the stand facilities correctly
  • Using your time effectively
  • Effectively collecting prospect information

Typical workshop length: 1½ - 2 hours

Usual number of participants: Your stand staff, up to 150

Methods: Presentation with demonstration and PowerPoint visual support


Cross-Cultural Preparedness
Presentation Skills
Negotiation Techniques
Conflict Management
Customer-Oriented Selling
Trade Fair Selling
Global Team Building & Integration
Coaching Skills
Global Leadership Skills
Self-Assessment & Self-Management
Turning Pressure into Performance
Media Strategy & Crisis Response Planning